What is a marketing funnel?

When you run a marketing campaign, you typically (if successful) attract a lot of interest from your activity.

If we lived in a wonderful world, all of those leads would convert to new business, however as this isn’t the case, and you naturally loose contacts generated along the way, we use a marketing funnel to categorise their position in the conversion process into groups such as TOFU (top of funnel), MOFU (middle of funnel) and BOFU (bottom of funnel)

Use in a sentence...

The campaign has generated a lot of top of funnel leads which we are now working to qualify before passing them over to sales.

When you run a marketing campaign, you typically (if successful) attract a lot of interest from your activity.

If we lived in a wonderful world, all of those leads would convert to new business, however as this isn’t the case, and you naturally loose contacts generated along the way, we use a marketing funnel to categorise their position in the conversion process into groups such as TOFU (top of funnel), MOFU (middle of funnel) and BOFU (bottom of funnel)

Use in a Sentence...

The campaign has generated a lot of top of funnel leads which we are now working to qualify before passing them over to sales.

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