What is Content Syndication?

Working with content distribution partners, digital publishers or industry influencers, you can increase the reach of your content to a larger audience. In some cases, third-party sites might use the entirety of your content, for example promote a while white paper or research piece, while in other cases, they might publish a specific excerpt or an edited-down version.

Some marketers worry that by publishing their content on another site, they miss out on people visiting the content directly on their page. However, content syndication generates brand awareness and drives traffic to your website through links either embedded in the content or on the website itself.

Use in a sentence...

It’s worth considering a few content syndication options in order to increase the reach of our ‘How to’ guide.

Working with content distribution partners, digital publishers or industry influencers, you can increase the reach of your content to a larger audience. In some cases, third-party sites might use the entirety of your content, for example promote a while white paper or research piece, while in other cases, they might publish a specific excerpt or an edited-down version.

Some marketers worry that by publishing their content on another site, they miss out on people visiting the content directly on their page. However, content syndication generates brand awareness and drives traffic to your website through links either embedded in the content or on the website itself.

Use in a Sentence...

It’s worth considering a few content syndication options in order to increase the reach of our ‘How to’ guide.

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