What is Demand Generation?

Demand generation is when you drive; want, need, desire and interest for a product or service for a business.

Typically the foundations of demand generation are built from technology that integrates with a 360 marketing approach in order to generate leads and deals.

Use in a sentence...

The aims of our demand generation programme is to bring new prospects onboard with a need for our product via our sales process, we'll then need to turn them into customers and retain them for the long-term.

Demand generation is when you drive; want, need, desire and interest for a product or service for a business.

Typically the foundations of demand generation are built from technology that integrates with a 360 marketing approach in order to generate leads and deals.

Use in a Sentence...

The aims of our demand generation programme is to bring new prospects onboard with a need for our product via our sales process, we'll then need to turn them into customers and retain them for the long-term.

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