What is TOFU or Top of Funnel?

TOFU (Top fo Funnel) contains leads that are currently at the top of the marketing funnel. These contacts are new into the marketing journey within a business, and yet to be further qualified down the funnel before being passed to a sales or commercial team.

Typically marketing messages differ for each type of funnel salvages, for example, a TOFU marketing message would talk around pain points, where as BOFU marketing content would start to introduce products and the ultimate needs payoff.

Use in a sentence...

If we look at doing an email campaign to the TOFU contacts then we can use their interactions to further qualify them to MOFU.

TOFU (Top fo Funnel) contains leads that are currently at the top of the marketing funnel. These contacts are new into the marketing journey within a business, and yet to be further qualified down the funnel before being passed to a sales or commercial team.

Typically marketing messages differ for each type of funnel salvages, for example, a TOFU marketing message would talk around pain points, where as BOFU marketing content would start to introduce products and the ultimate needs payoff.

Use in a Sentence...

If we look at doing an email campaign to the TOFU contacts then we can use their interactions to further qualify them to MOFU.

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