Sales and Marketing:
The Age Old Battle
A View of the Smarketing Landscape
Discover the key themes emerging from the current smarketing landscape in KAYBE’s biggest report yet.
Is smarketing working?
We spoke to a cross range of sales and marketing professionals to find out how well they work together. The results?
89.5% of sales and marketing professionals believe that working together is “very important, but…
…only 1/2 of these say their goals are aligned
Less than ⅓ of salespeople feel the quality of the leads their marketing team passes to them is “good” or “very good”
Are businesses taking advantage of smarketing?
KAYBE’s co-founder explains why he was keen to do this research:
“I initiated this research because I could see a fundamental difference between businesses who had engaged sales and marketing teams, and those that didn't, and the correlation between the results each business was achieving.
By exploring smarketing, my aim is to uncover actionable insights that encourage collaboration, and find unique ways to aid the businesses we work with to drive performance.
My goal is to forever continue learning, so this is just the start…”
Kris Britton, KAYBE co-founder
Read the full report
