Lead Generation & Campaign Management
Campaigns built to generate better quality leads
so your growth targets are supported by the right opportunities.
Ambitious growth does not usually happen by waiting for enquiries to appear on their own.
You come to us with your growth goal and we take care of the campaign strategy, audience, messaging, landing pages, channels, tracking, reporting and optimisation needed to get it moving properly.
149 MQLs and 12 booked meetings, delivered within two months
Meetings booked with...
When growth targets need more than organic momentum
Growth targets are easy to write down. Getting enough of the right people into the pipeline is the harder bit.
You may have a sales team that needs more opportunities. A product or service that needs promoting. A new sector, location or market to break into. An event that needs registrations. Or an ecommerce shop that needs more sales.
The challenge is not just “running a campaign”. It is knowing who to target, what to say, where to reach them, how to capture interest and what stage the lead should be at when it reaches you.
You need the right people entering the pipeline – not just more leads. The campaign must reach the right audience and capture enough information for effective follow-ups.
Your sales team needs opportunities that match agreed audience and qualification criteria, not disconnected names with little context.
Your buyers may search, browse, respond to email or engage through LinkedIn. The campaign mix needs to reflect how they actually research and make decisions.
Before activity begins, the campaign needs a defined result, such as an MQL, booked meeting, registration, booking, enquiry or sale.
Strategy, messaging, creative, landing pages, tracking and follow-up need to work together rather than being delivered as separate tasks.
If past activity created clicks but few useful opportunities, we identify where the audience, offer, message, journey or measurement broke down.
New products, services, locations, events and offers need a defined audience, clear proposition and structured launch journey.
Reporting should show more than impressions and clicks. It should help you understand lead quality, conversion behaviour and what to do next.
Better leads, clearer campaigns & stronger pipeline
Lead generation works best when the full journey is planned together.
The audience needs to be right. The offer needs to be clear. The message needs to land. The landing page needs to convert. The follow-up needs to make sense. The data needs to be reliable.
When those pieces work together, campaigns become more than activity. They become a structured way to create demand, generate leads and support growth.
We focus on attracting the right people, not simply increasing the number of form fills.
Your campaign could be built for MQLs, SQLs or opportunities; event registrations, webinar sign-ups, sales or enquiries.
We help identify your audience, where they are most likely to engage, then shape the campaign around the channels that make sense.
We work hand in hand with your team to agree when leads are handed over, what information is captured and what needs to happen next.
Who benefits from lead generation and campaign support
Business leaders that have ambitious growth targets to hit and need specialist campaign support to make that happen.
Add specialist campaign capacity without creating more day-to-day management for your internal team.
Build campaigns around agreed lead stages, useful sales information and a clearer handover process.
Access experienced campaign strategy and delivery without recruiting every capability internally.
Create focused campaign activity when organic growth alone is not producing enough momentum.
Give a new product, service, location, event or offer a defined audience, message, conversion journey and measurement plan.
Trusted by businesses that need campaigns to perform
We support startups and established businesses, small business and large enterprises that need lead generation, demand generation and campaign activity built around real commercial goals.
Case Study
The Challenge
A SaaS business targeting the construction and architecture sectors was known in the industry, but requests had gone stale and there was no visible pipeline.
Support
KAYBE built a focused campaign around the client’s target audience, message and lead stage to capture qualified interest and hand leads over with the right context for follow-up.
Result
The campaign generated 149 MQLs and 12 meetings booked within two months, with each meeting linked to a multi-million-pound opportunity.
Case Study
The Challenge
A newly opened restaurant needed to increase table bookings and build early momentum.
Support
KAYBE launched a Meta Ads campaign driving people directly to the restaurant’s online booking journey, focusing on reaching the right local audience.
Result
In the first three months, ads drove 90% of booked tables. After that, recurring visitors and direct bookings created enough demand, so paid ads were no longer needed.
We've been working with KAYBE for our marketing and have been very pleased with the service they've provided. The team is responsive, professional, and always willing to go the extra mile to support our requirements. The quality of their work is consistently of a high standard, and they have taken the time to understand our business and objectives. Communication is excellent, and projects are delivered efficiently and to a high level of quality. We would have no hesitation in recommending KAYBE to any business looking for a reliable and knowledgeable marketing partner.
Gemma C
11/06/2026
Fixed pricing, clear scope and practical recommendations
At KAYBE, we help you hitting your growth target with campaigns that are planned, built and managed properly.
We help shape the audience, message, channel mix, landing page, tracking, follow-up journey and reporting around the result you need.
We work hand in hand with your team to make sure the campaign fits your sales process, the data is useful and the leads are passed across at the right time in the funnel.
- A dedicated campaign manager
- Campaign strategy and planning
- Audience identification and data built
- Channel selection based on your audience
- Campaign messaging and creative direction
- Asset creation such as landing pages or whitepapers
- Paid Ads management (Google Ads, Meta Ads, OpenAI Ads, and similar platforms)
- Email marketing, automation and follow-up journeys
- LinkedIn direct outreach
- Tracking and reporting
- Sales handover support
- Weekly or bi-weekly campaign updates and end-of-campaign reporting
- Fixed price guarantee for the agreed campaign scope
How it works
From campaign idea to qualified leads
Most campaigns need around two to four weeks of preparation before launch, then usually run for six to eight weeks in market.
Discovery call & proposal
We start by understanding what you want to promote, who you need to reach and what kind of lead or action you need from the campaign. Then we create a clear proposal with the campaign scope, channels, deliverables, timelines and fixed price guarantee.
Sign-off & kick-off
We confirm the campaign goal, lead stage, audience, message, responsibilities and approval process. This is where we make sure everyone is clear on what counts as success, whether that is MQLs, registrations, sales, SQLs or opportunities.
Crafting the campaign
We build the campaign around the audience and goal. That can include landing pages, email journeys, ads, automation, retargeting, LinkedIn outreach, messaging, creative, tracking, reporting setup and anything else that's needed.
Presentation & approval
Before launch, we present the campaign assets, journey and setup for review. You get to see what is going live, how the audience will move through the campaign and how performance will be tracked.
Launch & regular updates
Once approved, the campaign goes live. We monitor performance, optimise where needed and provide weekly or bi-weekly updates so you know what is happening throughout the campaign and can act quickly on newly identified opportunities.
End report
At the end of the campaign, you get a clear report showing performance, lead data, learnings and recommendations. We look at what worked, what changed and what should happen next to support your sales team as best as we can.
FAQs - Lead Generation & Campaigns
What does KAYBE manage as part of a lead generation campaign?
KAYBE can manage the complete campaign, from strategy and audience planning through to messaging, assets, channel delivery, tracking, reporting and lead handover. The exact scope is agreed around the campaign goal, your internal resources and the support you need.
How do you define a qualified lead for our campaign?
We agree what a useful lead looks like before the campaign launches. That includes the target audience, required information, qualification criteria, lead stage and the point at which the lead should be handed over to your team.
Can the campaign be built around MQLs, SQLs or sales opportunities?
Yes. A campaign can be built around MQLs, SQLs, sales opportunities, booked meetings, registrations, bookings, enquiries or sales. The audience journey, data capture, qualification process and reporting are shaped around the outcome agreed at the start.
How do you decide which channels to use?
We choose the channel mix around your audience, commercial goal, buying journey and the action the campaign needs to produce. Depending on the campaign, this may include Google Ads, Meta Ads, LinkedIn, email marketing, automation, retargeting or a combination of channels.
Can you create the landing pages, campaign messaging and assets?
Yes. KAYBE can develop campaign messaging, creative direction, landing pages, advertisements, email journeys, whitepapers and other supporting assets included in the agreed scope. This keeps the message and customer journey consistent across the campaign.
Can KAYBE work alongside our existing marketing and sales teams?
Yes. KAYBE can manage the full campaign or provide additional strategy and delivery support alongside your internal marketing and sales teams. Responsibilities, approvals and handover points are agreed before campaign work begins.
How are campaign leads handed over to our sales team?
The handover process is agreed before launch. We define what information needs to be captured, when the lead should be passed over and what context your team needs to follow it up effectively.
How long does a campaign take?
Most campaigns require around two to four weeks of preparation before launch, followed by approximately six to eight weeks of live activity. The exact timing depends on the campaign scope, assets, data, tracking requirements and approval process.
How do you report on campaign performance?
Campaign performance is measured against the goal agreed at the start. Your final report covers the relevant results – such as qualified leads, booked meetings, registrations, opportunities, bookings or sales – along with clear recommendations for what to do next.
What does the fixed campaign price include?
Your proposal includes all agreed campaign work and planned costs, such as media spend, data, software and any required third-party services. The total price is agreed upfront, so there are no unexpected add-ons for the approved scope. If the scope changes later, any extra cost is agreed before additional work begins.
Do you guarantee leads or ROI?
No. We do not guarantee a specific number of leads, meetings or sales because performance depends on factors such as the audience, offer, market conditions and follow-up process. We do guarantee that the agreed campaign work will be delivered for the price set out in your proposal, with clear tracking and reporting against the campaign goal.
Do we need to know exactly what campaign we want?
No. The discovery process starts with what you need to promote, who you need to reach and what result the campaign needs to create. KAYBE can then recommend the campaign scope, channels, assets and preparation required.
