SEO Services
Improve your search engine position and get found by your target customer-base.
Why is SEO important?
With millions of competitors online, it can feel impossible to get the views you need to successfully run your business – let alone stand out from the crowd.
Search engine optimisation, often referred to simply as SEO, is the work that goes into getting your business’s website to appear as high up search engines like Google and Bing as possible, without the need to pay. This is known as organic search.
Search engines take many different factors into consideration when positioning your website. However, the main things they look for, in order to rank you as highly as possible, are:
- Relevant, informative content that’s keyword-rich
- Technical optimisation of your site, i.e. ensuring speed load time is optimum
- A site that contains plenty of internal links, external links, and backlinks to your site
SEO benefits
From boosting organic traffic to building brand awareness, the benefits of SEO services are huge. That’s why embracing the skills of a digital marketing agency can have an incredible effect on your business’s success.
Here are just a few of the sensational benefits of SEO services:
Increased Visibility
Ensuring you can be found across multiple search terms will help more users find you online. One topic can be searched in many ways.
Optimised Content
Content is king when it comes to search, but this goes beyond words on a page, and can include infographics, videos and podcasts.
An Informed Audience
When people search, they are typically looking for an answer to a problem. Providing insights helps position you as a knowledge leader.
Ready to amplify your SEO efforts?
Get in touch today to start your SEO shenanigans. We’ll help you boost organic traffic, build trust, and get ahead of the competition.
Why should you consider SEO services?
Navigating the world of SEO can be challenging if it’s not something you’re familiar with. And to get the best results, it should be done by someone who truly knows what they are doing. It’s not simply a case of in-putting a formula and hitting enter. Getting SEO right requires a carefully planned out strategy and regular attention.
Why choose KAYBE’s SEO services?
KAYBE is an award-winning digital marketing agency with a huge passion for all things marketing. Our SEO team are obsessed with getting clients the best results possible, and the companies we work with have seen some incredible outcomes after using our SEO services.
Here are just a few of the reasons we know you’ll love working with us:
Dedicated manager
You'll get a dedicated KAYBE MegaMarketer who will manage, improve and report on your SEO Service package.
Bot management
Our bot management system ensures every tool - from search consoles to site maps - functions as expected.
Optimised content
We'll provide you with keyword-optimised content that's loved by search engines and people alike.
Full journey tracking
We'll set up and measure goals for your business, from purchasing goods through to online enquiries.
New or established
We can build on or manage an existing SEO strategy, or we can start from scratch. It's up to you.
FAQs
Here are some of the most frequently asked questions we receive about SEO.
Why do businesses rely on SEO Services?
With so many online users, never before has such a wealth of information been so readily available at our fingertips.
Entrusting an agency that offers SEO Services enables you to ensure your business is found. It is likely that you came to this page from a search engine, even if you heard about us through a recommendation. It’s unlikely that you typed in our web address – marketing.KAYBE.co.uk – so, for us, it’s essential that we’re the first business you see when searching for us. And the same goes for your business when potential customers are searching for your services.
What are the investment costs for SEO services?
A good question, and one that requires a bit of detail, so bear with…
There are, fundamentally, two solutions that we offer:
Full Audit and Report:
For this, we look at your whole website, along with all your other contributing digital assets (in English, this means things like your social media channels, etc.) We review how easy it is for a user to find you, not only for your brand terms but also for key search terms.
We compile the entire audit, which takes several days, and then play this back to you in a report. Then, we can either leave this with you to implement on your website in your own time, or if you wish, we can build a schedule, set out our targets and, then look to implement the recommendations on your website.
You don’t need to have had your website built by us. Even if it’s hosted by another company, we’re still able to undertake the audit. It’s worth noting that we would need access to your Google Analytics account (if you have one), and if you wanted us to implement the recommendations, we would also need access to your CMS (content management system). We can talk you through how we work in order to keep things secure for your business.
The first package carries a higher up-front cost, as we don’t have the ability to spread it out over the months that implement the changes required to gain a page one position on Google. Depending on the size of your site, the costs are usually between £1,000 and £5,000, per audit.
Ongoing Search Optimisation and Maintenance
The second option is where we manage the ongoing optimisation for your website, ensuring we get you to a good position, and help you maintain it. This is the most popular option for our existing clients who have chosen us to do their website design.
We would do the audit and report, similarly to what we outlined above, but we then build out an implementation and delivery plan.
In addition to this, we would keep our eye on changes that Google announce, and then update you on our recommendations, seeing your approval before implementing them.
Typically, the costs for the second package are between £800 and £3,500 per month, with some instances being higher, depending on your requirements and the amount of work involved to either establish or improve your current position.
What exactly do you do when improving my search ranking?
You have the choice to be as hands-on or as hands-off as you like. Some customers like us to ensure they approve each and every recommendation we make before implementing it (which is no problem at all, as we have an approval process internally). Others are happy for us to touch base once a month or maybe even once a quarter to discuss their SEO position.
While managing your account, we will look at a number of different components. The selection of what we focus on will be unique to each client’s account. Broadly, it includes:
Site Architecture
This includes things like the URL structure, how your site is put together, and ensuring any data that visits exchange with you, is done so securely. We also ensure that the page tags and meta descriptions (these are the little snippets you see on search results that help you choose what links are relevant) are accurate and optimised.
Hosting Environment
We routinely test how your server is responding to requests. This includes the page speed, and load times across both mobile devices and desktops.
Key-terms
We undertake in-depth research on ways users are looking for services you offer, and then weigh up the difficulty in achieving a page one position Vs the volume of users searching for that key-term or phrase. We then go on to measure and improve the density of each key-term on the relevant pages, while ensuring the website is still human friendly (something which is often forgotten!).
Conversion Rates/CRO/Goal Completions
Depending on your business model, you will have different goals you want to achieve. If you sell cosmetics, for example, you will want to increase the number of completed transactions. If you offer a service (like us), you’ll want to optimise the journey for the number of visitors who go on to make an enquiry.
This is a step often forgotten, as generating traffic is one thing, but converting and ensuring the value is truly measurable is another.
Is SEO important?
The success of a search engine (like Google) depends on ensuring the results they serve are relevant. Search engines are continually learning from what users enter in order to gain a greater understanding of how we, as users, search for what we are looking for.
A well optimised website is crucial in order to ensure that you are chosen by bots first when up against your competitors. This does, however, mean that once you are where you want to be, ideally on page one, then you need to ensure you stay at the top of your game in order to maintain this position and not be overtaken by competition.
What are SEO backlinks and external links?
Let’s remove search from the equation for a moment, and look at everyday life. The more people refer you, or recommend what you do, then the more trusted you become. This is the same for search. Others linking to your website, talking with you on social or referring your products or services helps you build a trust profile with major search engines.
This also plays a part in content marketing, and helps you to distribute your content in front of new users or visitors.
If you don’t have any reach yet, you may want to consider speaking to your customers or partners. You could combine marketing activity in order to create relevant links.
How can SEO put me ahead of my competitors?
The way we search now, as users, is very different from before. In the late 2000s it was common to search for ‘SEO Services’. However, more users are searching with what we call ‘long-tail terms’ such as ‘Is SEO important’ or ‘What is SEO’ – all terms that we, as an SEO agency, would want to be found under.
Everyone is competing to be at the top-spot, and yes – in some cases the competition is VERY fierce. As more and more users lead a digital life, the greater the importance becomes in order to be found. While your competitors are aiming for one search term, you could be going for another, which could be a term that drives more traffic and a higher conversion.
Just being online isn’t enough. You need to be found, and that’s where we can help.
