How We Built a B2C Marketing Campaign That Delivered Real Results - KAYBE Case Study
About Kettle Club
The challenge
The Kettle Club founders were referred to KAYBE’s marketing services in 2023, with a goal of reaching individuals with a large disposable income. The solution: KAYBE’s Connect:X.
As huge fans of watches, and true horologists, the Kettle Club founders wanted to get their brand in front of the right people. With the majority of their high-value watches costing north of £50,000 each, their products are the perfect low volume, high-value items for a Connect:X B2C marketing campaign.
How Connect:X is helping Kettle Club reach high earners
The level of detail KAYBE goes into in the audience breakdown is the foundation of every campaign and enables us to get the highest quality leads.
Therefore, Kettle Clubs ideal target audience has been identified and targeted to introduce them to watch servicing and new and used watch sales.
The solution
To get started on the campaign KAYBE took over one of the founding member’s profiles, completely reworked it in order to help them sell, and took their existing messaging to turn it into something that truly helps them sell the products they’re offering while ensuring they stand out from the crowd.
One of the biggest hurdles for Kettle Club has been faced was that there are a lot of online scams connected to luxury watches (and luxury items in general). So, not only did KAYBE build on his profile, but also built on the founder’s credentials to make sure that he came across as substantial and genuine.
A real, professional photo of him, which helped him look bona fide is just one example of the suggested changes, and we made sure that all the content we posted about him showed him as a true expert in his area.
For many people, buying a luxury watch means going to a long-established store, such as Goldsmiths, who have a direct relationship with Rolex. However, the main benefit of going to an independent shop like Kettle Club is the unmatched expertise you experience.
As the business owner and avid fan of watches, Kettle Club’s co-founder knows the watch industry inside-out. His enthusiasm is second to none, so we wanted to ensure this passion came across in the campaign messaging to help set Kettle Club apart from their competitors.
Using KAYBE’s Connect:X solution allowed Kettle Club to attract new customers for their THREE key business areas:
Selling
Kettle Club sells the finest luxury time pieces, including brands such as Rolex, Cartier, Patek Philippe, and Breitling.
Buying
The expert team at Kettle Club helps people consign their designer watches, fairly, securely, and with ease.
Repairs
Their team of professionals work on necessary watch repairs, ensuring it’s clean, polished, and looking its best.
Input from our expert:
Connect: X results for Kettle Club
Through careful data collation, KAYBE has reached the ideal clients for Kettle Club, driving interactions, leads and opportunities, all resulting in one of their three business goals: selling, buying, repairing.
KAYBE’s unique, hyper-personalised approach has fostered trust in Kettle Club, resulting in targeted individuals from the B2C marketing campaign continuing to purchase from them even long after the campaign has ended. This sustained engagement keeps the ROI steadily increasing.
Why KAYBE
KAYBE is a multi-award-winning marketing agency, with a team of highly-skilled experts, each with their own specialism. Our clients are what drive us, and every decision we make is centred around them. Not only that, but we’re obsessed with getting them great results.
We work with and for each of our clients, acting as an extended part of their team, meaning we’re completely committed to their campaigns as though they are our own. Our Connect:X service is a sophisticated take on a traditional ABM solution, and as a result of using it, our clients have seen:
