You want to attract your dream clients and become a marketplace leader, right? But the question is: how do you do that?
Chances are, you know exactly who you want to work with. Perhaps you’ve tried to attract or engage with them before, but have had no luck. And now, you want to win them over with your incredible offering.
You might have considered (or even tried) account-based marketing (ABM): a popular strategy that’s brilliant for reaching key accounts in a personalised way. But did you know that there’s now a new, even more sophisticated ABM-style solution that’s making huge waves in the marketing ocean? That solution is Connect:X.
Connect to what now?
Connect:X (pronounced Connect to X) is the brainchild of KAYBE co-founder Kris Britton. It’s the most tailored take on an ABM campaign that you’ll come across, allowing you to get in front of a larger number of hyper-targeted individuals. And the best part is that you’ll know they have an interest in your service.
Sounds great, right? But how does Connect:X work? KAYBE’s Emma Hall explains exactly that in the video below.
Here are some key reasons you’ll want to try this solution…
Getting in front of the right people
Connect:X is, essentially, marketing with digital forensics. And when you put it like that, it sounds pretty bloody marvellous, huh? You won’t waste your time trying to get in front of an audience that is not likely to buy your product or services, or ever engage with your business. Instead, we identify who already has an interest in your offering.
Smarketing alignment
As our report – Sales & Marketing: The Age Old Battle – shows, a whopping 89.5% of sales and marketing professionals say it’s “very important” for their teams to work together, while almost half of these professionals say their goals are only “somewhat” aligned. Connect:X helps align sales and marketing teams, ensuring they have the same goals and direction.
Companies seeing results with Connect:X
It’s all well and good us banging on about how great Connect:X is, and how it will help you gain tonnes more customers, but, instead of doing that, let’s talk about some of the businesses it’s already helped.
From tech giants to luxury watch retailers, we’ve seen a wide range of businesses taking advantage of the benefits of Connect:X.
For instance, using our unique ABM style solution, we worked with one SaaS business to generate 154 engaged contacts through social selling and over £200,000 in pipeline, giving them a marketing return on investment (ROI) of 14x.
We also recently worked with a renewable energy company that installs large combined heat and power solutions. Taking over their social media, we generated 121 touch-points and interactions. This transposed to just under £5 million of pipeline. These leads were made up of appointments and further nurtures, giving a triple digit ROI.
We don’t quit
One of the main advantages for our clients is that we engage all the way up to very senior levels, which often phases a lot of SDRs. We also carefully gather information that we receive on our calls – all the way from junior level staff and up – using this insight to get the best results.
On average, it takes 17.1 phone calls before being able to reach someone by phone, but we’re not afraid of persistence in order to get you the results you want.
Fancy hearing more about how Connect:X will help you cut through the noise and attract the right clients at the right time? Get in touch with KAYBE. We can’t wait for you to see the results for yourself.
