Content Marketing Services
Quality, original content that packs a punch
From blog posts and podcasts to exceptional web copy, offering the right content in the right format to your target audience is key. KAYBE’s content marketing experts will help you create engaging content that gets you great results.
Don’t be content with average content
No matter what your website looks like, if the copy is complicated, unoriginal, or full of typos, your target audience won’t stick around to find out about your incredible product or service. KAYBE’s content marketing team works hard to find out your goals, and your audience’s needs, to ensure we help you shine.
KAYBE Content Marketing Services
KAYBE is a multi-award-winning digital marketing agency, obsessed with getting the best results for our clients. Our team of content marketing experts has a wealth of experience in creating content for a wide variety of businesses and organisations, both B2B and B2C.
KAYBE’s approach to content marketing is simple: work closely with our clients to understand their goals, and their prospects’ and clients’ needs. Once we understand your tone and offering, we begin to plan out and write relevant, informative copy that gets you results.
Ready to take your content marketing to the next level?
Want to start attracting new clients, building a red-hot pipeline and, ultimately, increase ROI? Get in touch today to start your content marketing adventure.
Benefits of working with KAYBE
If content is king, then KAYBE is the king of content marketing.
Our team of content marketing experts are passionate about all things content. From strategy to research, execution and delivery, we live and breathe content marketing.
We’re results focused and genuinely care about producing the best possible copy for each and every one of our clients. Your success is important to us – just think of us as an extension of your internal marketing team.
How we help our clients meet their goals
Our content marketing efforts will help build trust and brand awareness, highlighting your business as the go-to experts for the topic we’re writing about.
We’ll help you:
Tell your story
Through the power of storytelling, we’ll help you craft an emotional connection with your readers.
Engage with your target audience
Stimulate audiences across multiple different types of content, driving interaction and interest.
Nurture your audience
Introduce the right solutions to potential clients at the most optimal point of their buying cycle.
Boost SEO
Produce the most relevant content that’s easy to find and easy to understand, increasing organic traffic.
Content services we offer
Content strategy
You tell us your goals, we'll work hard to create a content strategy that gets you results.
Content creation
We'll take the time to understand your niche before carefully crafting copy that converts.
SEO
Your content will be packed with keywords, all-important links and SEO magic to ensure it's found by the right people.
Content distribution
Not only will we create killer content that gets results, but we'll also make sure it goes where you need it to.
Lead Generation
Attract, nurture and convert new prospects, and build a rich sales pipeline.
What sets KAYBE’s content marketing agency apart?
Our content marketing team are a bunch of self-confessed word nerds who love nothing more than getting companies like yours the results they dream of.
We’re here to help you at any step – whether you already have a clear idea of the content you want us to produce, just not the time to produce it, or whether you need some guidance on content topics and how and where to distribute.
Our super skills and dedication have even got us awards for our content marketing services, and that’s because we go the extra mile to help our clients. We’ve been creating cracking content for years, so we know a thing or two about copy that converts, but we also make every effort to stay up-to-date on everything new in the world of content.
Want to wow with words?
Get in touch today to discover how KAYBE will help you achieve your content marketing goals.
What our clients say
From a referral, KAYBE helped me to completely reposition my business. After my initial meeting, Kris totally understood the brief, producing a clear, concise and affordable proposal that was easy for me to understand.
They have worked with me at every stage of my business development and given advice and support way beyond what I would’ve expected.
Communicating with KAYBE is frictionless, with regular updates. I’m exceptionally proud of the content they have created and thoroughly recommend.
James Collard
Director, Retail Ready
Brands we’ve worked with:
FAQs
How much does Content Marketing cost?
The cost of a content marketing investment could swing either way, depending on what the requirements are for each of the businesses we work with.
In an ideal world, we would look at your content journey as a whole, and then build out a solution that suited your needs. However, if you are looking for a specific piece of content, then we have detailed the ballpark costs below:
White Papers: Around £3,000.
Blue Papers: Due to their technical nature, these are in the region of £5,000 to £10,000.
Webinars: Typically, around £500 per webinar, depending on the level of involvement. Registration campaigns would be an additional cost.
Videos: Interviewing for a social series would be around £1,000 to £3,000, again, depending on the volume of videos required, etc.
Podcast Series: If we were to bulk record, you could expect the costs to be around £1,500 to £3,500.
ABM Outreach: You can read more about the costs associated with ABM here.
Infographics: Around £800 to £1,500.
Feel free to reach out to the creative team, and we can put together a more accurate investment cost that meets your content needs.
How does it work with a content marketing agency?
People judge brands. Users are quick to form an opinion on products and are keen to compare services. This means the first impression needs to exceed every expectation in a bid to keep your audience’s attention.
A willing formula, often discussed in TED Talks and confirmed by user experience studies, is when you put forward or discuss a compelling story. This is the most engaging way of interacting, as it begins to move towards creating an emotional bond with the reader. We help businesses tell their story, showing what they can do, and talk around their solution. We then help bring that to life using various types of media, i.e. videos and infographics.
Is content marketing right for me?
A content audit can help you outline where your content is strong and most compelling, and which areas need some more development and copywriting to convert your readers to paying customers.
You can start with content marketing on something small, making a low initial investment, and then use the results from this to invest into more complex campaigns. If you’re already ahead of the game, and have a full nurture programme, then KAYBE can take a fresh view to ensure users are not getting stuck in the funnel.
What is the best way to distribute content?
Content distribution is key to getting something you’ve worked hard on under the noses of people who are interested in what you’re talking about. There are two key ways of distributing content:
Organic Distribution: This relies on you having an established network to leverage in order to get content shared wider. Organic works well when you are sharing content for consumers/end-users, where the targeting is typically much broader than the profile you would target if you were looking to share content intended for B2B selling.
Paid Distribution: Paid distribution allows for a targeted approach, right down to specific individuals or businesses. Depending on how the campaign is structured, you may want to look at our ABM solution, designed to target specific individuals in businesses. Naturally, the more targeted, the higher the cost. If we are looking at building a campaign for you, we may look at creating a ‘look-a-like’ or ‘looks-like’ target, where we go after individuals who look like a typical customer of your product or service.
Want to know more about how to blow the socks off your prospects with the help of KAYBE’s content marketing services?
Get in touch today.
