Account Based Marketing (ABM) is a marketing strategy in which a business targets specific accounts with a hyperpersonalised approach. By creating a strategy and content that’s hyperpersonalised, you’re able to generate a much, much higher conversion rate.
Account Based Marketing is most common in B2B marketing as it’s most effective when targeting large, high-revenue sales. As ABM requires personalised marketing for each account, your reach is much more limited and individual B2C consumers will rarely generate enough revenue through this strategy.
KAYBE has its own unique ABM strategy, developed by director & founder Kris Britton, called Connect:X.