Buyer Persona is a practice that businesses use to identify their ideal or most common customer. This often involves inventing fictional characters in the mould of ideal customers. This can be done for several different demographics, such as male/female, young/old, etc. within your customer base.
Creating a Buyer Persona allows a business to assess their marketing content, product/service innovations and business operations with the customer in mind. This allows a better understanding of how business decisions will affect the customer’s interaction with the brand.
You can even have some fun with creating a name, hobbies, fears, goals and more to bulk-out your persona!