Google Business Profile (GBP) is the free business listing that lets your company appear in Google Search and Google Maps when people look for products or services nearby. It’s where customers can see your opening hours, location, reviews, photos, services, and contact details at a glance.
A well-optimised GBP helps your business show up in local search results, “near me” searches, and map listings. Keeping your profile accurate, active, and regularly updated builds trust with both Google and potential customers, making it easier for people to choose you over competitors.