Native Advertising is a form of paid advertising that blends naturally into the platform it appears on, rather than looking like a traditional ad. It’s designed to fit the overall look, feel and tone of the medium it appears on, e.g. a magazine, or a paid YouTube video, so that it’s totally in keeping with the rest of the platform’s content.
The idea is to feel helpful and relevant, not disruptive. When done well, Native Advertising earns attention because it fits the user’s experience instead of interrupting it. The key is transparency and quality: users should always know it’s sponsored, but still find genuine value in what they’re reading or watching.