Niche Marketing is the method of targeting a specific subsection of a target audience for a more granular, targeted approach. This can be much more impactful with individual consumers and, therefore, more effective.
It’s important to clearly define your target audience and create highly-targeted content that will appeal to your niche audience. A good example of why and how you could adopt Niche Marketing is when you spot a gap in the market or an under-represented demographic in the marketplace.