Reach in marketing refers to the number of users who have seen your content, ads or social media posts. Reach is often used as a key performance indicator (KPI) to judge whether you’re successfully expanding your scope.
Reach can be a good way of assessing a brand’s growth, as it’s often indicative of the amount of interest and knowledge of the brand. However, reach remains very high in the marketing funnel’s awareness stage and, while good reach helps drive more brand awareness, it’s not useful unless it’s converted into engagement.