Voice Search Optimisation is the process of tailoring your content so it appears in results from voice assistants like Siri, Google Assistant, and Alexa. Because voice searches are more conversational, the optimisation focuses on natural language, question-based keywords, and clear, concise answers.
It’s especially useful for local businesses, since many voice queries start with things like “Where’s the nearest…?”. As hands-free searches grow, brands that optimise for voice stay visible in moments when people want quick, spoken answers.