Can you imagine creating a marketing campaign that’s only ever intended to be seen by one solitary person? In the latest episode of KAYBE Talks, Kris & Toni look at the incredible results of well-executed, hyperpersonalised ABM and the disasters they’ve seen on the other end of the scale.
Of course, because it’s Kris & Toni, they end up talking about euphemisms for ‘pigeon holes’ and selling with socks. But there’s no shortage of marketing expertise this week, so make sure you watch or listen to see how you can improve your marketing campaigns.
