For many people, creating a content strategy is a long-winded process that takes a lot of time and resources. But it doesn’t need to be so complicated in order to get the results you crave. Not if you repurpose your content.
Recycle, recycle, recycle
You want your content to be seen – in particular by your target audience. And by carefully crafting the right types of content – through a considered combination of SEO, chats with customer service to establish the most frequently asked questions, and talks with subject-matter experts to ensure you’re creating highly informative posts – you’ll be able to give your readers exactly what they need.
Many people think this means creating a different blog post every day, week or month in an attempt to be seen far and wide. However, a simpler way to gain maximum visibility and ensure your audience gets what they’re looking for is to recycle the content you already have. So, without further ado, here are 6 ways to repurpose your content, quickly and easily.
1. Create a blog post
Start with a blog post that covers the exact topic with the exact keywords you want to target. You may already have one of these in your bank that’s been extremely popular. As long as it’s a topic that isn’t out of date, dig it out, give it a dust and…
2. Create a video
YouTube is an incredible place to start when venturing into the world of video, as you can create a company account and publish all of your videos in one place. If you have a blog section full of amazing content that you wish more people could get their eyeballs on, select a willing and engaging person – perhaps a thought leader – and consider getting them to discuss the theme of the blog topic in a video.
This can then be published on YouTube in order to increase exposure to you and your content, and show you as the subject-matter experts on that topic. This is a brilliant starting point if you want to repurpose your content, and can attract a whole host of viewers who have, perhaps, never heard of your brand or its offering before.
Why should you care about video content? Data from Statista shows that over 3 billion internet users consumed video content last year, and that’s only set to rise this year and beyond.
3. Create social media posts
Chances are, a large proportion of your audience uses social media. Now, which platforms you use comes down to where your target audience are likely to be, and where they are looking to consume content like yours. This, of course, can be very different depending on the type of product or service you provide. However, once you’ve established that, take your video and edit it down into snackable bits of content that your followers can readily consume.
This is such a simple way to repurpose your content and get core messages across, but you can always have fun with it, too. For example, you could pull out fun facts that can be used in 30 second or less short videos, or you could create suspense by pulling out the start of a juicy bit from your original video. The possibilities are endless. Also, it’s worth noting that, according to Hubspot, short-form videos are a top trend for 2023. In fact, this is the most popular trend that marketers are leveraging in their marketing strategies. The reason? People love quick and to the point content that answers their questions or tickles their content taste buds fast.
You can also use social media to advertise a blog or video that you’ve recently posted. Here, you could add a statistic or interesting quote from the content at the start of your post and then direct the reader to where they can find the full piece of content.
4. Create a LinkedIn article
Remember that blog post you did? Well, give it a dust and tailor it specifically for your LinkedIn audience. This could mean keeping the original essence of the message, and keeping the CTA the same, too, but adjusting the story surrounding it to make a fresh, new piece of content. Minimum effort with a potentially huge new audience. Remember to use relevant hashtags when sharing it, as well, to expand your reach. Have you seen how many people use LinkedIn? An astronomical amount!
5. LinkedIn carousels
Speaking of LinkedIn, you may have seen that carousels have become massive on there recently. And with good reason! They’re a great way to showcase your content in short, sharp snippets. This means you can take your original piece of content and reduce it down to a smaller, more condensed version, accompanying it with imagery if you wish. Carousels are really effective at grabbing a reader’s attention, and don’t require too much effort on their part. They simply swipe for more info.
And best of all, it’s easy-peasy for you, too. All you need to do is pull out the most relevant or tantalising bits from your original content, make sure it tells a relevant story, and voilà! There you have it, a carousel.
6. Newsletter content
If you have a newsletter sign up option on your website, don’t forget to use it. And if you don’t, why not consider it? For our 6th and final tip, we suggest utilising newsletters to get your content seen.
As much as we love to think that our audience is loyal and flocks straight to our website each and every time we post a blog, they aren’t. Sure, there might be the odd few who do but, in reality, we need to give them a bit of a prod to let them know when we have exciting new content for them to soak up.
A great way to do this is to include this new content in a weekly or monthly newsletter. This is where you can showcase exactly what you’ve been doing in your business that’s of interest to your audience, and this includes showing off your incredibly researched and beautifully written blog posts and videos.
So, there you have it – the scoop on how to repurpose your content in order to get tonnes more views. And let’s face it, if you’ve put the hard work into creating your content, you want people to see it. So, add recycled content to your content strategy and watch it grow! Now, go – repurpose that glorious content!
Don’t have the time or resources to produce content that draws in the audience you want? Or want more help understanding how to repurpose your content? Leave it to us! Get in touch today, and we’ll look at how KAYBE can help you grow your reach.
