E-commerce is, quite simply, the electronic buying and selling of products & services. The ‘e’ in e-commerce stands for electronic, while commerce meaning the age-old practice of buying and selling, particularly on a large scale (which is enabled more than ever through the online marketplace).
E-commerce includes both B2C and B2B and incorporates as wide a range of offerings – if not wider – as all global physical shops. This is best exemplified by Amazon, who show the best practice for e-commerce through features like same-day/next-day delivery, intelligent automated product recommendations and easy website navigation; making it as easy as possible for consumers to shop from their homes and on the go to attain the products immediately.
