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Connecting you to X
OK, so we’ve determined that you (and countless other businesses) have been wasting time on worthless leads, and that you need to impress your dream clients and your sales team. But how hard that needs to be comes down to the tools you use.
You could slog on, trying the same archaic marketing methods that have previously left you banging your head against a brick wall, or you could try something new that actually works. Something that is guaranteed to weed out the worthless leads and show you which of your ideal customers are interested in your service. Sound good?
Enter Connect:X – your powerful solution; driving pre-qualified leads with intent to purchase into your business.
What is Connect:X?
Connect:X is a 360 approach, created by KAYBE, that uses an intelligent, data-driven method to identify your optimal connections and touchpoints.
It’s a tried and tested solution that’s proven to work; generating leads & connections with ultra-high conversion rates. The meaningful connections we make for you can grow your business from a marketplace challenger into a marketplace leader.
Once we’ve established this, our team of experts carry out a personalised, tailored strategy using the smart insights we have. Connect:X is built on the traditional Account-Based-Marketing (ABM) strategy, but gives even better results.
How is Connect:X different from traditional ABM?
With a normal ABM strategy, you determine which companies you want to win, and you try everything you can to interact with them.
Conversely, with Connect:X, we define your audience depending on what you’re looking for, and we get your brand in front of that audience. For example, you may want to connect with people who are user experience experts, working in a senior position and who have more than two years in their current job.
We then target people in this position for you (at the companies you want to focus your attention on, if you wish).
This ensures that, through hyper-targeted pieces of content, you start to see interest from only people you know are considering using your service, without having to first create an account list.
With Connect:X, you may even find that the people you thought were your ideal clients aren’t, and be surprised by who really is. But no time or energy will have been wasted in the meantime.
Connect:X also allows you to get in front of a larger number of hyper-targeted people than a traditional ABM approach, through the use of clever techniques. And it isn’t a ‘one size fits all’ solution; we tailor each campaign to help you achieve your goals.
