The term Advertorial blends the words ‘advert’ and ‘editorial’ to mean an advertisement via editorial content, such as newspapers or magazines. This has been a long-standing practice used to market products & services via avenues that consumers already use – not dissimilar to social media marketing today.
This is often used as a method to increase brand awareness and the Advertorial style provides a great opportunity to take on an expert tone and educate consumers on the benefits of your products. Of course, in the modern market, Advertorial content has shifted from newspapers and magazines towards online news and entertainment outlets.
