Forget Guesswork: This Is the Best Marketing Approach for SaaS Growth - KAYBE Case Study

CASE STUDY:
SaaS – Data Verification
Sector: B2B, Software & Technology

About the company

While we can’t tell you the name of this data verification company, we can give you some details so you get an idea of the business. It’s a mid-sized business, with offices across the world, including the US, the UK and Singapore. They have over three decades of experience in their sector and their software has been recognised extensively as one of the best in the industry. 

SAAS

The challenge

Recently, the managing director of a well-respected, leading SaaS company came to KAYBE in search of a new type of marketing activity. They had previously tried plenty of traditional techniques, but, feeling stagnant, they wanted to explore some new options that would enable them to engage with more potential customers and, ultimately, make more sales.

The Solution

To help them overcome their challenge, and bring in new, more accurate prospects, we proposed a combination of KAYBE’s Content Marketing services and Connect:X (KAYBE’s unique and powerful, advanced ABM-style solution).

connect x main graphic 02

Content that hits the mark

Prior to beginning any project, we work closely with our clients to discover their goals as well as their prospects’ needs so that we can then create a campaign that will connect with the target audience, lead to engagement, and nurture prospects through a carefully designed flow until they are ready to speak to a sales person.

After a breakdown of the above, we created a full end-to-end campaign, starting with writing and designing a whitepaper, specific to their target clients’ needs, and a landing page that encouraged visitors to download the whitepaper. All of our content marketing efforts are crafted with the purpose of building trust and highlighting our clients’ businesses as the go-to experts for the topic they are covering, so this was something that was particularly important to us while writing.

As a second follow-up, we also created a beautifully designed infographic, again, taking into account – and focusing on – their clients’ issues and needs, leading them further down the nurture funnel.

Connecting with the right people at the right time

The next step involved a 360 approach (and our secret sauce) to ensure we were targeting exactly the right prospects at exactly the right time, and involved expertly written outreach messaging in the form of LinkedIn connections and follow-ups, which then led on to phone follow-ups.
"The data is incredible. KAYBE really understands the target audience, which empowers them to get wording and creatives right, which then enables them to reach our ideal client."
KAYBE 360 Approach Graphic
KAYBE 360 Approach Graphic mob
I'm pleased that the client trusted in our experience and the content we created. After the campaign has gone live, seeing the leads coming in for our client is always what makes me happy.

Christiane Baier

Operations Director at KAYBE

Let's talk results

Within 6 weeks of the campaign going live, we identified:

Leads
0
Marketing Qualified Leads (MQLs)
0
Sales Qualified Leads (SQLs)
0

The SaaS business in question was confident that there were some great contacts as a result of the engagement, and their managing director told KAYBE:

"The content and flow of this campaign is one of the best we’ve ever done. It’s one of the best marketing approaches we’ve ever seen."

Why KAYBE

KAYBE is a multi-award-winning marketing agency, with a team of highly-skilled experts, each with their own specialism. Our clients are what drive us, and every decision we make is centred around them. Not only that, but we’re obsessed with getting them great results. 

We work with and for each of our clients, acting as an extended part of their team, meaning we’re completely committed to their campaigns as though they are our own. Our Connect:X service is a sophisticated take on a traditional ABM solution, and as a result of using it, our clients have seen: 

4x
The industry average on ads
14x
Marketing ROI
£M
Millions in pipeline