A Customer Relationship Management (CRM) system is a solution used to manage and organise interactions with new and existing customers. This system holds large amounts of data and allows businesses to improve their customer service & communications, manage contacts & sales and provides useful insight for businesses.
This tool follows the entire customer lifecycle; allowing businesses to store, access and analyse this information to successfully monitor their relationship with new and existing clients.
A CRM system is an incredibly valuable tool for businesses who wish to use email marketing as it enables you to build a highly targeted email list. Using contacts that are stored within the system allows you to target your marketing to specific ICPs.