Smarketing is a modern marketing term, the term is a portmanteau of “Sales” and “Marketing” and directly relates to the alignment of Sales and Marketing teams as a business strategy.

The strategy relies on cooperation, with goals being set between the two areas that both sides agree to work towards. Typically, a common goal is to increase the number of leads generated via inbound marketing. It’s said that Smarketing came about in 2000 following advancement of web functionality.

Smarketing has many benefits, with one of the most important being the improvements to customer service, with both areas working closely together, there’s less chance of a breakdown in communication allowing customers to receive a better all-round experience. To ensure your strategy remains effective and efficient, it’s important to frequently evaluate your goals and areas of improvement.