A Micro-Moment in Marketing is a very short, fast moment in which a decision is made or a preference is shaped. This is often described as an ‘intent-rich’ moment, meaning a moment in which a customer takes action with the intent to know something, go somewhere, do something or buy something.
The know, go, do and buy of a consumer makes up the four core examples of a Micro-Moment in Marketing, and if marketers can control these moments then they are in a very strong position with consumers.