CTA stand for Call to Action and serves as the prompt for the consumer to take the next step in their customer journey. Simply put, you are calling the customer to take action.
In digital form, this is usually done in the form of a button saying something along the liens of ‘Buy now’ or ‘Learn more’. However, a TV advert that ends with ‘Call this number…’ or a billboard with ‘Contact us here…’ and contact information also comes under the CTA umbrella.
Usually, a Call to Action comes after an explanation or an advertisement that offers information about what your business offers and how it can help the consumer.