A Marketing Funnel is when you run a marketing campaign, you typically (if successful) attract a lot of interest from your activity.
If we lived in a wonderful world, all of those leads would convert to new business, however as this isn’t the case, and you naturally lose contacts generated along the way, we use a marketing funnel to categorise their position in the conversion process into groups such as TOFU (top of funnel), MOFU (middle of funnel) and BOFU (bottom of funnel)
Explanation:
Use in a sentence...
“The campaign has generated a lot of top of funnel leads which we are now working to qualify before passing them over to sales.”