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Marketing Dictionary

Discover what the many acronyms and terms used in marketing mean and how to contextualise them in a sentence.

What is BANT Qualification?

First used by IBM, BANT (Budget, Authority, Need and Timeline) is a criteria framework that allows salespeople to work out if a prospect is a good fit based on their budget, their authority to make the purchasing decision, their need for the product and timeline of when the prospect is planning on making a purchasing decision.

 

Primarily used in a Business-to-business (B2B) context, the term dates back to the 1960s. Some feel the term is ineffective in the modern age, as digital marketing is a lot more complex than the BANT qualification allows for.

Use in a sentence...

By BANT qualifying the leads, we are able to prioritise our sales approach to prospects

First used by IBM, BANT (Budget, Authority, Need and Timeline) is a criteria framework that allows salespeople to work out if a prospect is a good fit based on their budget, their authority to make the purchasing decision, their need for the product and timeline of when the prospect is planning on making a purchasing decision.

 

Primarily used in a Business-to-business (B2B) context, the term dates back to the 1960s. Some feel the term is ineffective in the modern age, as digital marketing is a lot more complex than the BANT qualification allows for.

Use in a Sentence...

By BANT qualifying the leads, we are able to prioritise our sales approach to prospects

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