A pillar page is a comprehensive resource that covers a broad topic and serves as a central hub of information on that topic. This type of page is designed to provide valuable content that answers common questions and links out to more detailed articles or cluster content on related subtopics, enhancing user experience.
The goal of a pillar page is to improve SEO by creating a well-organised structure that helps search engines understand the relationships between content on a website, thereby enhancing the site’s authority on the subject.