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Learn everything you need to know about marketing acronyms and lingo. Simplify your understanding and level up your knowledge.

Marketing Dictionary

Discover what the many acronyms and terms used in marketing mean and how to contextualise them in a sentence.

What is Keyword Research?

When discussed in the context of Search Engine Optimisation (SEO) or general marketing strategies, keyword research is the process of understanding how your target market searches for your services and content that you syndicate. 

 

By understanding what keywords are used, you can show up in search results more effectively, in turn creating more traffic, and increased conversions.

 

There are two types of keywords, with the first being short-tail keywords. Short-tail keywords only contain the keywords of the subject and typically are less successful than long-tail keywords, which are generally made up of 3-5 words and are more specific

 

Long-tail keywords tend to generate less search traffic than short-tail keywords, however long-tail keywords have a much higher conversion rate, as you are targeting a very specific term that the user is searching for.

Use in a sentence...

By completing keyword research, we were able to pinpoint the exact terms we should be incorporating into our content strategy over the next few months.

When discussed in the context of Search Engine Optimisation (SEO) or general marketing strategies, keyword research is the process of understanding how your target market searches for your services and content that you syndicate. 

 

By understanding what keywords are used, you can show up in search results more effectively, in turn creating more traffic, and increased conversions.

 

There are two types of keywords, with the first being short-tail keywords. Short-tail keywords only contain the keywords of the subject and typically are less successful than long-tail keywords, which are generally made up of 3-5 words and are more specific

 

Long-tail keywords tend to generate less search traffic than short-tail keywords, however long-tail keywords have a much higher conversion rate, as you are targeting a very specific term that the user is searching for.

Use in a Sentence...

By completing keyword research, we were able to pinpoint the exact terms we should be incorporating into our content strategy over the next few months.

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