Rich Results are results provided by search engines that highlight key information – often using images, reviews & ratings and even videos.
If you’ve ever searched for a recipe on Google, you might’ve seen a photo of the food and information like cooking time and the number of ingredients required. Likewise, if you’ve ever searched for a nearby shop, you might’ve seen what you’re looking for pinned on a map and a one-click ‘directions’ button. These are Rich Results.
This easy-access information helps users get their answers faster and increases click-through rates for the websites.