A Target Audience is the select group of consumers who you aim to reach with your products or services, marketing content and sales approaches because they have been identified as the most likely buyers. Understanding your Target Audience enables you to be more effective with your marketing campaigns.
Your Target Audience is dictated by basic factors such as age, gender and location as well as more complex considerations like buying habits. This can be split into four categories – demographic, geographic, psychographic and behavioural – that you can leverage in knowing who you should target and understanding how to effectively target them.