Knowledge Vault

Marketing

Everything you need to help you grow your business. Here at KAYBE we work with small, one person businesses by helping them get found online through to large enterprise organisations by developing and executing large scale lead generation campaigns.

If you’re looking for marketing, you’re in the right place!

Knowledge Vault

Blog

The Marketing Blog by KAYBE is packed with information, know-how and insights for those who are new to marketing, and those who are experts.

Featured Post

Fresh Content

Learn

Learn everything you need to know about marketing acronyms and lingo. Simplify your understanding and level up your knowledge.

Marketing Dictionary

Discover what the many acronyms and terms used in marketing mean and how to contextualise them in a sentence.

What is a Brand?

The etymology of the word can be traced back to the Norse word “Brandr” which directly translates to “to burn”. The term “Brand” originates from as early as 3,000BC and stems from the branding of animals to determine ownership. This practice later evolved into watermarking, or branding, of goods. 

 

Fast-forward to the industrial revolution, branding on products has become commonplace through the use of logos, this was done to appeal to consumers, creating familiarity, trust and identifiability. Nowadays, brand is used as a more general term that applies to a company and their recognisable attributes.

Use in a sentence...

The shade of royal blue in their logo is synonymous with their brand

The etymology of the word can be traced back to the Norse word “Brandr” which directly translates to “to burn”. The term “Brand” originates from as early as 3,000BC and stems from the branding of animals to determine ownership. This practice later evolved into watermarking, or branding, of goods. 

 

Fast-forward to the industrial revolution, branding on products has become commonplace through the use of logos, this was done to appeal to consumers, creating familiarity, trust and identifiability. Nowadays, brand is used as a more general term that applies to a company and their recognisable attributes.

Use in a Sentence...

The shade of royal blue in their logo is synonymous with their brand

Sign up to our Newsletter