A Brand Persona is the image a brand presents of itself to the public and its prospective customers. This includes the brand’s values, ambitions and offerings. It is critical to the success of any business.
A good example of different brand personas is Volkwagen and Audi. Despite being owned by the same parent company, each has created a brand persona that ensures there’s a clear market position; defining the way a consumer perceives the brands and presenting itself to the desired target audience that way.
