Brand Awareness is a measure of how aware customers are of a brand, including how easily they recognise a brand under different conditions and how easily they recall a brnd to memory.
For example, the majority of consumers will recognise major brands such as Amazon even with the most minimalistic logo. Likewise, consumers may recognise major brands via an abbreviation of their brand name. These show excellent Brand Awareness, but it’s much more difficult for small businesses to grow their Brand Awareness.
Having a punchy slogan, an eye-catching logo and clear brand persona can all help improve Brand Awareness, but creating marketing content that’s consistent and visible is always key.
