A User Interface (UI) is the visual component through which a user interacts with the digital platform. Whether browsing a website on a desktop or exploring an app on a mobile device. The User Interface plays a major role in the User Experience (UX). As a result, it impacts the likelihood of converting sales and customer satisfaction.
A good User Interface will be clear, consistent and easy to navigate. However, to take it even further, an engaging layout and impressive aesthetics (considering factors like colour palettes) will help drive a more seamless and speedy journey for the user to complete their task. They could even be convinced to check out when they didn’t originally intend to!