In marketing, an eBook – otherwise known as a digital playbook – is a form of content marketing that resembles a short book in its structure. This will include chapters covering different topics or sections within an overarching theme.
An eBook is an excellent way to deliver long-form content in a more digestible, accessible format. Another very useful purpose for an eBook is to create gated content: enticing and engaging consumers with one or two chapters before requesting details such as an email address before they can keep reading and gain the full value of the content.