Above the Fold, in a digital context, is a modernised version of traditional printed content and refers to the section of a webpage that can be seen without the need to scroll further down the page.
Similarly to the area of a newspaper that can be seen without unfolding it, this area of your webpage is much more likely to be seen by visitors, with greater visibility and accessibility. Therefore, it’s important to ensure the Above the Fold section is designed for optimal engagement to keep visitors on the page for longer and help convert sales or customer actions.
