Ad Targeting is a tailored digital marketing strategy that allows marketers to target ads towards users’ behaviours and preferences. This can mean improved visibility and improves click-rate & engagement.
In recent years, this has often relied on third-party cookies. However, with these being phased out, marketers will be forced to be more creative with Ad Targeting techniques. It would be very damaging for marketers who fail to adapt, as Ad Targeting is really effective with high ROI.