Business-to-consumer marketing (B2C) is when a business markets its products or services directly to prospective customers, and it’s something we see on a daily basis.
While B2B marketing is generally more targeted, meaning that we don’t see it unless we are the business being marketed to, B2C marketing tends to cast a wider net for maximum visibility. From posters at bus stops to pop-up adverts online, businesses want consumers to see what they’re offering.