Repurposing content is the practice of taking content you have already created and amending it for different mediums. This ultimate aim is to reach a wider audience.
It might involve taking an existing video and turning that into a blog post. However, it’s completely up to you whether you repurpose your content into infographics, short-form videos, social media posts or a whole host of other options.
Not only does repurposing content help expand visibility and save you time planning out content from scratch, but it also enables you to solidify your brand as a thought leader in the topic you are covering.