Brand Positioning is the space that your brand occupies within its marketplace. A business should aim for clear positioning, as this can guide their marketing content to create the desired perception among consumers.
The best-known and most easily recognisable example of Brand Positioning is in the automobile industry, with brands like Mercedes-Benz occupying the high-quality, high-price area while Ford sit in the middle ground and a brand like KIA Motors resides on the other end of the scale.
Each brand has desirable qualities that appeal to different consumers, and this positioning prevents overcrowding and unnecessary competition.