Conversion Rate Optimisation (CRO) is a marketing strategy focusing on having the highest possible conversion rate on a website.
Instead of putting emphasis on increasing traffic, CRO’s objective is to ensure the traffic that does come is much more likely to be converted into sales. This can be done through methods such as prolific CTAs and effective internal links for easy navigation.
Conversion rate is calculated by dividing the total number of conversions by the number of visitors to the website.