Cost per Acquisition (CPA) is a lower-risk form of paid marketing that allows marketers to pay for marketing content on platforms such as Google and Facebook based on the ad’s performance.
CPA allows you to avoid the risks of paying upfront for ads that aren’t guaranteed to be effective. With Cost per Acquisition, marketing is often paired with affiliate marketing, in which case a hosting platform, such as a news outlet, will market your product, and you’d pay them a pre-agreed price for each purchase that is made as a direct result of the customer coming from their website.