Display Advertising is a form of online advertising that incorporates visuals like images, videos or dynamic text. This is done – often with great success – through a third-party host websites and social media platforms.
Display Advertising varies in both its purpose and the way it manifests itself. For example, you could be reading an article on Sky News and see a banner ad for a pair of jeans that would redirect you to a shop page for those jeans.
However, Digital Content Marketing like a Facebook post with a video demonstrating a company’s reliability also falls under Display Advertising.