Drip Marketing is a strategy of sending ‘drips’ of pre-written text to consumers, with the content either being scheduled or triggered by certain actions taken by consumers. This is most commonly executed through email marketing, although it can be done through a variety of mediums.
As an example of this, an e-Commerce shop may have a pre-written Drip Marketing email that goes out to consumers every time they visit the app but exit without making a purchase, or perhaps every time they add something to their basket without checking out.
This is done in the hope that they can prompt the consumer to resume their buying journey.
