Mobile marketing is a way to directly market to customers and potential customers via their mobile phones or devices. It’s immediate and allows for targeted, interactive and personalised campaigns.
Mobile marketing makes use of incredible new mobile technology, like location services. This gives you the opportunity to directly target your customers based on where they are. Communications are tailored can be delivered via in-app marketing, SMS marketing, QR code marketing, push notifications or location-based marketing.
As users spend more time on their smartphones than any other device, mobile marketing is a fantastic way to target a whole host of customers, giving you more opportunity for increased revenue. Not only this but, if done well, it can lead to an excellent, personalised customer experience.