Multichannel Marketing is a channel-centric strategy, where businesses utilise multiple marketing platforms, such as social media, websites, email, TV and mobile ads, to target potential customers.
This type of strategy focuses on making a brand visible to a wider audience, with the ultimate aim of boosting conversions. Each channel is, generally, a separate strategy, meaning messaging, style, goals and metrics differ for each one.
If you are low on resources but want to get your brand seen on a number of platforms, Multichannel Marketing is a popular choice. However, that isn’t to say it’s a cheap option, and it still needs time and effort devoted to it in order to get great results.