The term Online PR (Public Relations) relates to the management and improvement of a company, brand, or individual’s reputation and visibility online. The ultimate goal is to build a positive image and drive business.
Online PR often involves producing press releases, building relationships with journalists, online publications, and bloggers, creating and distributing content across a variety of online channels, social media management, and – depending on the company – influencer marketing. Online PR also consists of crisis management, relationship management, and online brand monitoring, amongst several other aspects.
